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Sky Sports apologises for showing Ukraine flag UPSIDE DOWN at World Darts Championship

Sky Sports apologises for Ukraine gaffe at World Darts Championship after showing UPSIDE DOWN flag next to player from war-torn nation

  • Sky Sports displayed the Ukraine flag upside down in promo for a darts contest
  • The network apologised for the blunder, saying it was ‘rectified’ immediately 
  • The flag was on display next to Vladyslav Omelchenko’s name
  • Mr Omelchenko was the first player from Kyiv to compete at the WDC 

Sky Sports has apologised after it displayed the Ukraine flag upside down during the PDC World Darts Championship.

The major gaffe occurred in an advert on Saturday intending to promote Vladyslav Omelchenko’s first-round match against Luke Woodhouse. Mr Omelchenko was the first player from Kyiv to compete at the WDC.

The promotion showed the Ukrainian national’s name next to the upturned blue-and-yellow flag of his home nation.

The network has since apologised for the blunder, alleging the error was ‘rectified’ as soon as officials were ‘made aware’ of it. 

Sky Sports has apologised after it displayed the Ukraine flag upside down during the PDC World Darts Championship

Sky Sports has apologised after it displayed the Ukraine flag upside down during the PDC World Darts Championship

The major gaffe occurred in an advert on Saturday intending to promote Vladyslav Omelchenko's first-round match against Luke Woodhouse. Mr Omelchenko was the first player from Kyiv to compete at the WDC

The major gaffe occurred in an advert on Saturday intending to promote Vladyslav Omelchenko’s first-round match against Luke Woodhouse. Mr Omelchenko was the first player from Kyiv to compete at the WDC

Sky was criticised on Twitter yesterday after darts fans noticed the glaring gaffe.

‘Congratulations PDC for putting Ukraine flag upside down,’ one user wrote.

‘Thought it was just some flag of a country I didn’t know but it’s just Sky putting the Ukraine flag upside down,’ echoed another. 

A network spokesperson told MailOnline today: ‘We apologise for the error. It was rectified as soon as we were made aware.’ 

It is unclear how or why the upside down flag went to air to begin with. 

Sky was criticised on Twitter yesterday after darts fans noticed the glaring gaffe

Sky was criticised on Twitter yesterday after darts fans noticed the glaring gaffe

Mr Omelchenko, 47, made history yesterday after he became the first Ukrainian player to compete at the Championship.

After his 3-0 defeat to Mr Woodhouse, Mr Omelchenko argued that his participation in the contest would ‘definitely give boost to darts in Ukraine.’

He said, through an interpreter: ‘Darts was quite popular in Ukraine before the war but because of that, a lot of people have left and there has barely been any games.

‘In the future, after we free Ukraine again, it’s going to give a huge boost for the darts and hopefully it can be even more popular than it was before that.

‘It was really hard for me to adapt at the beginning, because it’s the first time I’ve played internationally at such a huge stage and with such a huge audience.’

Mr Woodhouse will face world number one Gerwyn Price in round two. 

Mr Omelchenko, 47, made history yesterday after he became the first Ukrainian player to compete at the Championship. He received a standing ovation as he made his debut at the Alexandra Palace

Mr Omelchenko, 47, made history yesterday after he became the first Ukrainian player to compete at the Championship. He received a standing ovation as he made his debut at the Alexandra Palace

Analysts argue Mr Omelchenko (right) produced an 'impressive showing' despite his falling to Luke Woodhouse (left).  Mr Omelchenko qualified for the championship after coming through a two-day qualifier in Kyiv and prepared for the WDC tournament in 'torrid conditions' due to the ongoing war in Ukraine

Analysts argue Mr Omelchenko (right) produced an ‘impressive showing’ despite his falling to Luke Woodhouse (left).  Mr Omelchenko qualified for the championship after coming through a two-day qualifier in Kyiv and prepared for the WDC tournament in ‘torrid conditions’ due to the ongoing war in Ukraine

Mr Omelchenko qualified for the championship after coming through a two-day qualifier in Kyiv.

He prepared for the WDC tournament in ‘torrid conditions’ due to the ongoing war in Ukraine, Sky Sports reported. The player then received a standing ovation yesterday as he made his debut at the Alexandra Palace.

Analysts argue he produced an ‘impressive showing’ despite his falling to Mr Woodhouse. 

Mr Woodhouse, however, applauded his opponent, telling Sky: ‘He is a bit of an unknown quantity so it was a little bit more difficult than usual. 

‘For him to come over here after what he’s been through – I have heard reports that he’s been practising and he’s had no electricity.

‘I pay homage to him – to come over here and play in this World Championship, it is absolutely brilliant. It was quite tough, but obviously not as tough as what his country are going through.’

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